This illustration shows what neighborhoods are up against — literally — when housing projects (which we support in concept) are way too large for their location.

A big win, but the effort continues: The Santa Cruz City Council voted 6-1 on Oct.12, saying that the giant development proposal our citizens group has steadfastly opposed does NOT qualify for fast-track approval. But our effort continues. Read more.


We are a group of Santa Cruz residents who came together earlier this year as members of “831 Responsible Development.” We are rapidly growing in numbers.

To a person, members of our group support the development of additional housing in Santa Cruz — and the development of housing on the 831 Water Street site. But we are opposed to it being done at a size and scale that overwhelms entire neighborhoods. (Please see this page for our affirmative vision for this site.)

Please take a few minutes to read about the proposed project on the city’s web site, learn more about our citizens group, and discover why we are very opposed to this particular development — as it is currently proposed.

Please also go to our How To Help page for three things you can do right away to add to our collective effort to encourage the developer to propose a project for this site that is both supportive of housing and compatible with this important area of our city. And to encourage the city to join our fight for a reasonable project if the developer can’t find his way to do the right thing.

Updates about our group’s efforts to promote a housing project at 831 Water Street we all can be proud of:

  • Please see our group’s most recent letters to the Santa Cruz City Council (August 8 and October 10), detailing the many reasons why this proposed project — in its current form — should not be granted the “streamlining” approval the developer is seeking.
  • Our News & Updates page is the place where all of our posts can be found. (By subscribing to this site, the posts are automatically emailed to you when published.)
  • See one of the flyers are group has distributed here, summarizing just a few of our many early concerns about the proposed development.
  • In June we started running small ads in the Santa Cruz Sentinel as a way of letting city residents know about this project — and the precedent it could have for excessively large projects in their neighborhoods. Here’s a link to the first ad.
  • If you haven’t already done so, please sign our online petition. (If you sign our petition, which we hope you do, you still should subscribe so that you get our updates automatically.)